Should a Direct Marketing Magazine Have Boring Headlines?

Irony of ironies: Direct Marketing News has the most boring headlines ever. Here are samples from the cover of the August 2011 issue…

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The Influence of Technology on Copywriters

I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.

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3 More Good Reasons to Attend the Direct Marketing Master Class

If you’re thinking about attending the Copywriting & Direct Marketing Master Class on April 12, 2010, but you’re still on the fence, then here are 3 more good reasons you should attend. Reason #1: I’m going to be there. In fact, I’ve already booked my flight into Chicago O’Hare International Airport (ORD), and I’ve made […]

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