- Home
19 Things I Don’t Like about Marketing Today
Got a little inspiration from Bob Bly yesterday when he sent out an email titled “21 things I don’t like about marketing.” After reading his list (which resonated with me), I decided to put together a list of my own. Here are 19 things I don’t like about marketing today.
Continue readingHas Google Finally Lost Its Way?
Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.
Continue readingHow to Write Text Ads: Tips from 18 PPC Experts
Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:
Continue readingMobile Pay Per Click: Start Here!
Ever been curious about mobile pay-per-click advertising? If so, you’ll want to read the following guest post by Mike Dolpies. Mike has been breaking ground in the mobile pay-per-click market. He shares why mobile marketing is important, who should be doing it, and how to get started below. Organic search engine marketing can be slow […]
Continue readingToday We Tell Congress to Shove It
Today, many of the world’s largest websites are protesting SOPA and PIPA, two bills that threaten the open and free Web. Wikipedia is protesting…
Continue reading