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Why Your Online Reputation Is More Important Than Ever
In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]
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Please, Don’t Leave That on My Door Mat
In the bitter cold and half-light of a winter morning, I watched a large white van crunch across the ice in my cul-de-sac. Two hooded men trailed the back of the van, periodically reaching into the open back doors. One man went right, the other went left, as they visited the front doors of each […]
Continue readingVideo Killed the Copywriting Star?
Bonnie Lowe responds to my call for questions and asks: Some say 18-25 year-olds don’t read; they search YouTube vs. Google, etc. Does this mean copywriting is doomed? This is a great question. After all, video killed the radio star way back in 1979… Couldn’t video also kill the copywriting star? On the surface, it […]
Continue reading5 Business Predictions for 2011
Since 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]
Continue readingMultiple Redundancies in Business
I recently watched a show called MythBusters in which they tested the strength of duck tape through a variety of fascinating experiments. One of these experiments involved taping a full-grown man (co-host Adam Savage) to a board and flipping the board upside down so he was suspended facing the floor. Of course, to do the […]
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