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Instantly Obsolete: The Danger of Building Your Business on Top of Fickle Social Media
If you’re building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL. All it takes is one tweak of an algorithm… one revision of the Terms of Service… and you could be out of business faster than you can say “Google Slap.” […]
Continue readingMarketing Tactics That Work Today But Not Tomorrow
If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage […]
Continue readingAm I Encouraging Twitter Spam?
Since my last post about getting free traffic from Twitter, I’ve gotten a couple emails from concerned readers who believe I’m encouraging Twitter spam. It’s a fair argument, so I thought I’d address it head on. Here’s the first email I received. Hi Ryan, Are these random @ messages sent to non-followers with a sales […]
Continue readingFree Targeted Traffic with New Twitter Tool
As Google Adwords becomes less viable for your average direct response marketer, it only makes sense to look for alternative sources of targeted traffic. After all, the more diversified your sources of traffic, the less any single source of traffic can negatively impact your business. If 90% or more of your sales come from Google […]
Continue readingGoogle’s Big Mistake
I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]
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