Sell by Building Rapport

In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]

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Ben Settle’s Weird Copywriting Tips – Part 4

Today I’ve got the fourth and final installment of my 4-part copywriting Q&A with Ben Settle. In today’s installment you’ll discover: How Ben broke into the golf and martial arts markets. (The answer will surprise you.) Why copywriters who write lots of emails are better at writing sales letters. A simple way to write sales […]

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Jason Fried on Selling

There’s a great article in the March 2011 issue of Inc. Magazine. It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp. Long title, I know. But it’s […]

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