- Home
- Archive: March, 2010
Why You Need Another Pair of Eyeballs
I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]
Continue readingDavid Ogilvy’s Great Headline Heist!
David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this […]
Continue readingSabotage! When Social Proof Backfires
Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]
Continue readingThe Hazards of Social Media
Bad news today. Social media is not the panacea the media has made it out to be. In fact, in many cases, it can do more harm than good. So while I do like social media and get new blog readers from it, please allow me to share the three most common hazards of social […]
Continue readingLynn Terry on Affiliate Marketing, Traffic Generation, and More
When I first communicated with Lynn Terry in January, it was to apologize. Fortunately, she was gracious. :-) Lynn runs a great blog over at ClickNewz.com — and we decided to exchange interviews. Keep reading to get Lynn’s take on picking a niche, affiliate marketing, traffic generation, and more. You’ve been online for 13 years, […]
Continue reading