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Why “Cultural Literacy” is Important & Makes Life Richer
Last week I saw a brilliant headline: “Dreamliner Deferred” The headline alluded to Boeing’s troubled 787 Dreamliner. The FAA recently grounded all 787s currently in service due to multiple problems, most notably fires caused by lithium-ion batteries. But if this was all you knew about the headline, you’d still be missing a big part of […]
Continue readingFriend Suffers Terrible Computer Crash & Loses Everything
A friend and fellow copywriter who has been freelancing about the same amount of time as I have posted the following update on Facebook a couple days ago: Crap, someone broke into my office this weekend. All of my computers… stolen. Backup hard drive, gone. 7 years of work, swipe files, gone. Devastating… I feel […]
Continue readingThis New Business Mindset Might Help You Not Waste Time
If you’re like me, you’re in business to make a profit. You get paid, you do the work you agreed to do, or ship the product you agreed to send. But how you use your time isn’t anybody’s business but yours. You’re not accountable to a client to be productive a full 8 hours a […]
Continue readingDo My Copy Critiques Provide More Value than Fake Gurus?
I’ve been offering copy critiques for a few years now. I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy. The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and […]
Continue readingA Sleazy Sales Piece that Resorts to Trickery [Pic]
DNS Services would like me to believe that I owe them $65 for the next year of hosting for this site. That is why they have sent me a letter that looks like an invoice, complete with payment coupon attached. Except that it is not an invoice at all. They are merely trying to trick […]
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