For experienced marketers, this may be old news, but the Harvard Business Review found that people who were made to feel special were three times more likely to want to buy a specific item. How, exactly, was this conclusion reached?
Continue readingWhen I asked for you to vote on your favorite blog header graphic, I got a number of insightful comments and questions. If you voted or replied, thank you. I also got a couple comments from readers who questioned why I was removing the red subscribe button from the header graphic. For example: why are […]
Continue readingThis year one of my goals is to make incremental improvements to my blog every single week. With that in mind I had two new blog header graphics designed. Both are fairly similar. My goal was twofold: To get rid of the red subscribe button and to make the header graphic load faster. Please vote […]
Continue readingThe Stop Online Piracy Act (SOPA) is dangerous to the Internet. It is also dangerous to all online businesses and anybody who voices an opinion on the Internet. I’m guessing that includes you. Here’s a good video that explains what SOPA is all about (hat tip to Salty Droid):
Continue readingHere are three business predictions that I’ve been thinking about ever since I read them. I think they are quite prescient and worth your consideration. Perhaps they’ll hit you the same way they hit me. Made-Me-Think Prediction #1: Search moves to apps by John Jantsch of DuctTapeMarketing.com John writes on his blog: “My use of […]
Continue reading