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Why Official Stories Are Risky
One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]
Continue readingWhy My Google AdWords Account Was Suspended & What I’m Doing About It
I’ve been suspended from Google AdWords since early September 2010. First, I got a vague warning in late August. Less than a week later, I was suspended. Here’s proof: I still don’t know exactly why I was suspended. I know it had to do with something on this domain. From what I was able to […]
Continue readingPatience and Persistence
I’ve learned that only a small percentage of people have the patience or persistence necessary to succeed. Many people start, but few continue. They give up too early. They don’t see things through to the end. Perfect example…
Continue readingWriting Warm-Ups: How to Turn on Your “Writing Mind”
Have you ever had so many big writing projects in front of you that you just couldn’t seem to get started? I have. Having too many writing projects often causes indecision. (“Where do I start?”) And big writing projects are sometimes overwhelming. (“How am I going to get this done?”) Put the two together and […]
Continue readingThe Influence of Technology on Copywriters
I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.
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