Forget Plan B!

Back in the summer of 2005, I found myself between a rock and a hard place. On April 19, 2005, exactly one month after my second child was born, I quit my job to pursue a new career as a financial planner. I was able to do this because I had received a bonus and, […]

Continue reading

A $300 Infomercial Marketing Lesson for Free!

For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]

Continue reading

Lost in My Own House

With a couple minor exceptions, I did not work last week. I haven’t taken a week off since 2007 when I went to Florida for 10 days with my family. It was definitely good to have some down time… relax the gray cells… and just go with the flow. On the flip side, half the […]

Continue reading

Why the NFL Is Smarter than You

I was watching a Broncos game the other night — the one in which they clobbered the Giants on Thanksgiving Day — and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why. After every play of the game, the sportscasters share the most arcane […]

Continue reading

What a Nasty Rash Taught Me about Marketing

Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being […]

Continue reading