- Home
- Advertising
Copywriters: Guilty as Charged?
After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times […]
Continue reading3 More Good Reasons to Attend the Direct Marketing Master Class
If you’re thinking about attending the Copywriting & Direct Marketing Master Class on April 12, 2010, but you’re still on the fence, then here are 3 more good reasons you should attend. Reason #1: I’m going to be there. In fact, I’ve already booked my flight into Chicago O’Hare International Airport (ORD), and I’ve made […]
Continue readingMeet the Genius Behind the Book
I’m a huge fan of continuous life-long self-education. That’s why I love books and courses so much. You can go through them at your own leisure and review them as often as you like — an excellent way to learn. And yet sometimes books and courses are not enough. Sometimes you need to actually go […]
Continue readingWhy You Need Another Pair of Eyeballs
I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]
Continue readingDavid Ogilvy’s Great Headline Heist!
David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this […]
Continue reading