Category Archives for Books

Book Review: One Simple Idea

In 2011, I re-read The 4-Hour Workweek by Timothy Ferriss. Except this time, I was intentional about taking action on some of the recommendations in the book. One of the recommendations was to buy and read One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key. […]

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Try Your Hardest, Then Let It Go

I’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer. On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired […]

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New Book Explores the Hidden Power of Context

If you enjoyed reading Cialdini’s Influence, Ariely’s Predictably Irrational, or Freakonomics by Levitt and Dubner, then chances are you’ll enjoy the new behavioral psychology book Situations Matter by Sam Sommers. Situations Matter explores how our behavior is shaped by circumstance. For example: In one situation, we may be proactive; but in a similar situation with […]

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