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A Valuable Success Principle from Expert Tree Trimmers
Aspens are common on Colorado. They’re beautiful trees. But they have a short lifespan. They only last 20-25 years before dying. The aspen trees on our current property are reaching the end of their lives. And two of them had to be cut down yesterday. Before the team of three guys began cutting down the […]
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How Smart Marketers Name Products to Increase Sales
Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]
Continue readingA Quick 1-Question Survey
I’m doing a little market research. So I’ve got a quick one-question survey for you… Would you be more likely to hire a direct response copywriter or a conversion optimization expert? Click the link to respond. Thanks! -Ryan M. Healy
Continue readingDon’t Be Like This “Barking Copywriter” Who Doesn’t Deliver
Long-term client relationships are not unlike marriages. They can work well for years, but at some point the client may decide he wants to try a different relationship. That’s okay. It’s a natural part of the business cycle. One of my clients stuck with me for more than four years. I was on a monthly […]
Continue readingWhy Whistle Blowers Give Up Money, Sex and Personal Freedom
It’s funny… for a few days this week all the reporters seemed to be asking the same question: “What could possibly be Edward Snowden’s motive for leaking details about NSA surveillance programs?” Reporters pointed to all the things Snowden had to lose: a $200,000 salary, a home in Hawaii, and a beautiful girlfriend. He wouldn’t […]
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