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Can TV Grow Your Business?
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]
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How Far Is Too Far in Advertising?
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
Continue readingWhich Subject Line Won?
Email is a funny thing. You can spend hours writing a well-thought out sales email… only to see it flop. And you can kick out something in minutes that creates a buying frenzy. Naturally, your subject line plays a huge role in whether your email even gets opened. And, in theory, this also affects your […]
Continue readingOffers Trump Copy – Here’s an Example…
If you’ve ever tried to sell anything before — online or off-line — then you already know how important it is to have a compelling offer. In fact, get your offer wrong, and “killer copy” won’t help. But get your offer right, and even so-so copy will pull pretty strong. That’s why I was intrigued […]
Continue readingStarbucks Gets It Right…
Starbucks has a new promotion. It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well. The offer? For a limited time, enjoy any Grande (16 fl oz) cold beverage for only $2 after 2pm at participating U.S. stores. Just bring in the receipt from your morning visit […]
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