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Obama as the Joker: Bad Marketing?
In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles. Most things that go viral online start online. But this started off-line… in one single U.S. city. Then it exploded on the Internet. So there is clearly something about the […]
Continue readingTurning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue readingBusiness Cards in a Pinch
A few days ago, W.C. bought my ebook on how to get copywriting clients. I then learned via Twitter that he was going to his first Internet marketing seminar, and that he needed business cards fast. Here’s what he wrote: Business cards are one of those things you don’t normally think about until you really […]
Continue readingFreaks People Out, He Says
Yesterday, I wrote about how Denny’s offered a free Grand Slam breakfast to anybody who came in on Tuesday, February 4. Today I learned that not only did the promotion create a flood of business… it also generated hundreds of phone calls. Why? Because nobody believed the breakfast was going to really be free. Manager […]
Continue readingFree Isn’t Dead. Not Yet.
So I’m writing and doing some research today when I see this headline: “Free breakfast at Denny’s? I’m there!” That got my attention. Not because I like Denny’s — I don’t. But the idea of a free meal is compelling. So here’s the scoop: Denny’s ran a commercial during the Superbowl. That commercial offered a […]
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