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The Danger of Big Numbers
One of the things I’ve learned as a copywriter and marketing consultant is that whenever somebody tries to sell you “big numbers,” you need to crank up your B.S. detector to “red alert.” We’ve all heard it at one time or another. “Hey, Frank. Listen, man. I’ve got a really good opportunity. Now, keep this […]
Continue readingAdvertise Your Writing Services Here
Quick post today. If you’re a writer, direct response or otherwise, and you’d like more copywriting clients, then pay attention. You can advertise your writing services for free on the Magnetic Web Content forum. Sounds like a lot of the current members are hard up for good writers. So if you’re any good, you’ve probably […]
Continue readingThe Easiest Way to Lose a Sale
So I’ve been car shopping lately. And let me tell you, it’s been really disappointing to see how careless car salesmen are. Here’s why: Went to Subaru dealer #1. Test-drove a 2009 Impreza WRX. After I left the dealership, I received no follow-up whatsoever. Went to Subaru dealer #2. Test-drove a 2010 Outback. After I […]
Continue reading4 Reasons to Consider Coaching as a Business
If you are a copywriter or marketing consultant, and you’d like to add another profit-stream to your business, then coaching is something for you to seriously consider. Here are 4 compelling reasons why you might want to add coaching to your “basket” of services: Reason #1 Fact: Brian McElroy recommends a paid coaching session BEFORE […]
Continue readingRipped Off… Again
Last night I received a piece of official looking mail. At first, I suspected it might be a solicitation disguised as government mail. Turns out I was wrong. It was a bankruptcy notice. After carefully scrutinizing three pages of paperwork, I finally located the name of the business in question: it is (was) one of […]
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