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How Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingThe Raw Materials for Writing
If you were to build your own house, you could not do it without first acquiring the raw materials. You would need wood, nails, windows, doors, shingles, siding, and much more. This is common sense. Yet, when it comes to writing, many people often sit down at the keyboard without any of the raw materials […]
Continue readingBen Settle’s Weird Copywriting Tips – Free PDF Download
Ben Settle is one of the most talented copywriters I know. And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog. Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere else. For instance:
Continue readingBen Settle’s Weird Copywriting Tips – Part 4
Today I’ve got the fourth and final installment of my 4-part copywriting Q&A with Ben Settle. In today’s installment you’ll discover: How Ben broke into the golf and martial arts markets. (The answer will surprise you.) Why copywriters who write lots of emails are better at writing sales letters. A simple way to write sales […]
Continue readingBen Settle’s Weird Copywriting Tips – Part 3
Welcome to Part 3 of my 4-part Q&A series with Ben Settle. In today’s installment, you’ll discover: How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.) How to test new ideas that your market may not be familiar with. How to write copy for high ticket […]
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