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Sales Letter Surgery
Yesterday I finished a rewrite of a financial sales letter that didn’t pull quite as well as expected. The original version was 3,143 words. The new version is 5,422 words — a 72% increase. Today I finished expanding a fundraising letter from two pages to four. At first, we thought we’d keep it to two […]
Continue readingBig Hitters Still Strike Out
A client hired me to write two different financial packages to be tested to his list. I came up with the most compelling hooks I could… worked on each letter for 3+ weeks… put as much into the letters as I could… and then turned them in. The client loved them. Even the people in […]
Continue readingIs It Going to Work? And How Can I Make It Better?
I recently retained a patent attorney to help me with a product idea. I hired him for two reasons. First, I needed him to do a patent search for me. I had done some searching on my own and couldn’t find any similar products or patents. But I needed his expertise to determine whether other […]
Continue readingMark Twain’s Biggest Writing Failure
If ever there was an American literary giant, Mark Twain was it. He was somehow larger than life — loved for both his stories and his outsized wit and personality. Yet did you know that one of the books Twain wrote was a flop? It’s true. His autobiography was a failure by most objective standards. […]
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
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