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Category Archives for Copywriting
How Should You Respond to Dishonest Clients?
So here’s a difficult question I’ve been pondering for… oh… about the last four years. Where does a copywriter’s responsibility end and a client’s responsibility begin? In other words, how responsible am I for the things I write to sell a client’s product? Here’s the thing… As a freelance copywriter, I’m largely dependent on clients […]
Continue readingKevin Rogers Steps Up to the Microphone
Next on my hit list of “DR copywriters to interview” is Kevin Rogers, direct response wordsmith, consummate funny man, and “head honcho” of John Carlton’s stable of copywriters. In this interview, Kevin opens up about the challenges he faced getting started as a freelancer, how stand-up comedy helped him become a better copywriter, and the […]
Continue readingWhat Questions Do You Have About Copywriting?
Heads up… I’ve got a few more posts in queue and will be publishing them soon. But it’s been a while since I asked you what questions you’ve been wrestling with. With that in mind, what questions do you have about writing sales copy for the web (or direct response copywriting in general)? Just type […]
Continue readingBen Settle Bares It All (Well, Almost)
Today I’ve got a special written interview with Ben Settle — 12 questions, 12 answers, and a goldmine of valuable information for copywriters, marketers, and online entrepreneurs. In addition to being the most committed member of our meet-when-we-feel-like-it mastermind group (he actually gets the “shakes” if we don’t meet every month or so), Ben is […]
Continue readingI See Dumb People!
I hate to put it so bluntly, but people are dumber than you think. No, I’m not some misanthrope (I really do like people)… and yes, there will be a marketing lesson here. So please bear with me for a moment as I present a few seemingly unrelated pieces of information. In the past few […]
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