If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself. Say it with me: “I’m a control freak.” There. Feel better? I do. While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve […]
Continue readingHere is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan ****** What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires. It’s the kind of copy that, while you read it, your mind thinks, “What? […]
Continue readingIn high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it. In honors English we would read a book every two weeks (usually a classic), then […]
Continue readingIf you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]
Continue readingJust when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]
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