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Category Archives for Copywriting
Offers Trump Copy – Here’s an Example…
If you’ve ever tried to sell anything before — online or off-line — then you already know how important it is to have a compelling offer. In fact, get your offer wrong, and “killer copy” won’t help. But get your offer right, and even so-so copy will pull pretty strong. That’s why I was intrigued […]
Continue readingI Like Your Plain Language
After speaking with a potential client for an hour, he told me he was really glad that I hadn’t used the word “deliverables.” He also said, “I like your plain language.” That really struck me because plain language is really what copywriting is all about. It’s about writing like you talk. Not in a fancy […]
Continue readingHow to Move Beyond Inspiration
Why is it that more often than not an artist’s freshman effort outshines his sophomore effort? And why is “beginner’s luck” so prevalent in just about every field of creativity? These are questions I’ve been thinking about lately. And just so we’re tracking, let me share an example with you. Back in 1995, Jars of […]
Continue readingWaiting for a Reason to Buy
Yesterday I was on the phone with a potential client. He has a very unique product (nothing to do with marketing, biz opp, real estate, weight loss, or anything like that) — and due to the nature of the product, he expects it will be quite viral. During our conversation, he told me his overriding […]
Continue readingAdvertise Your Writing Services Here
Quick post today. If you’re a writer, direct response or otherwise, and you’d like more copywriting clients, then pay attention. You can advertise your writing services for free on the Magnetic Web Content forum. Sounds like a lot of the current members are hard up for good writers. So if you’re any good, you’ve probably […]
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