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Category Archives for Copywriting
Fighting for Mindshare
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]
Continue readingAmazon Offers $20,000 in Gift Certificates for Best Advertisement
Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate. I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good […]
Continue readingThe Best Editing Technique
You probably already know this, but I’ll tell you anyway… When you write, write. When you edit, edit. Try not to mix the two. If you try to edit yourself while you’re writing, your brain will get all jammed up and you’ll experience that dreaded disease called “writer’s block.” That’s because writing and editing involve […]
Continue readingCopywriters Channel Enthusiasm
Question: If your client is enthusiastic about his product, but you’re not, should you write the copy? In a perfect world, you would always write copy for products and services you’re personally excited about. But I’ve occasionally found myself in the position of writing copy for products and services that don’t get me excited. Here’s […]
Continue readingClaude Hopkins Great Mistake
Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]
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