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Category Archives for Copywriting
Starbucks Gets It Right…
Starbucks has a new promotion. It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well. The offer? For a limited time, enjoy any Grande (16 fl oz) cold beverage for only $2 after 2pm at participating U.S. stores. Just bring in the receipt from your morning visit […]
Continue readingThe Easiest Way to Lose a Sale
So I’ve been car shopping lately. And let me tell you, it’s been really disappointing to see how careless car salesmen are. Here’s why: Went to Subaru dealer #1. Test-drove a 2009 Impreza WRX. After I left the dealership, I received no follow-up whatsoever. Went to Subaru dealer #2. Test-drove a 2010 Outback. After I […]
Continue readingObama as the Joker: Bad Marketing?
In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles. Most things that go viral online start online. But this started off-line… in one single U.S. city. Then it exploded on the Internet. So there is clearly something about the […]
Continue readingWhy I Avoid Talking About My Copywriting Business
Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it. Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these […]
Continue readingWhat to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
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