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Category Archives for Copywriting
Who Is Your True Competitor?
Do you know who your true competitor is? Do you really know? Nearly everybody has read about or heard of the success of Southwest airlines. While reading The Contrarian Effect by Michael Port and Elizabeth Marshall, I came across this little gem: By offering low-cost fares, frequent flights, and fast, friendly service, Southwest quickly became […]
Continue readingTurning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue reading7 Effective Research Methods
In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote: One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in […]
Continue reading3 Easy Ways to Start Writing an Ad
In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.” And yet, even after sitting down to write an ad or sales letter, you may not know where to start. I want to help you change that starting today. Now, when writing sales […]
Continue readingImprove Your Blog 3 Ways
It’s been more than a year since I switched from Typepad to WordPress… and it’s also been more than a year since I started using the Copyblogger theme for my blog (after a couple months running the Sandbox theme). Since last summer I had been thinking about upgrading to Chris Pearson’s Thesis Theme. From the […]
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