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Category Archives for Copywriting
Tell Me What to Write About!
I’ve got a serious problem. Even though I’ve been blogging since May 2004, I’ve simply got too many ideas I want to write about. Sometimes I get “idea constipation” — too many ideas competing for my writing time. That’s why I need your help. I want YOU to tell ME what I should write about. […]
Continue readingBusiness Cards in a Pinch
A few days ago, W.C. bought my ebook on how to get copywriting clients. I then learned via Twitter that he was going to his first Internet marketing seminar, and that he needed business cards fast. Here’s what he wrote: Business cards are one of those things you don’t normally think about until you really […]
Continue reading4 Reasons to Consider Coaching as a Business
If you are a copywriter or marketing consultant, and you’d like to add another profit-stream to your business, then coaching is something for you to seriously consider. Here are 4 compelling reasons why you might want to add coaching to your “basket” of services: Reason #1 Fact: Brian McElroy recommends a paid coaching session BEFORE […]
Continue readingFreaks People Out, He Says
Yesterday, I wrote about how Denny’s offered a free Grand Slam breakfast to anybody who came in on Tuesday, February 4. Today I learned that not only did the promotion create a flood of business… it also generated hundreds of phone calls. Why? Because nobody believed the breakfast was going to really be free. Manager […]
Continue readingFree Isn’t Dead. Not Yet.
So I’m writing and doing some research today when I see this headline: “Free breakfast at Denny’s? I’m there!” That got my attention. Not because I like Denny’s — I don’t. But the idea of a free meal is compelling. So here’s the scoop: Denny’s ran a commercial during the Superbowl. That commercial offered a […]
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