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The Right Way to Use Social Media
Social media can be a huge time waster when it’s used incorrectly. Unfortunately, most people use social media the wrong way. They spend hours every day tweeting, Facebooking, and who knows what else — only to find that they’re a day older and not a penny richer. Here’s a useful principle for business: If what […]
Continue reading3 More Good Reasons to Attend the Direct Marketing Master Class
If you’re thinking about attending the Copywriting & Direct Marketing Master Class on April 12, 2010, but you’re still on the fence, then here are 3 more good reasons you should attend. Reason #1: I’m going to be there. In fact, I’ve already booked my flight into Chicago O’Hare International Airport (ORD), and I’ve made […]
Continue readingMeet the Genius Behind the Book
I’m a huge fan of continuous life-long self-education. That’s why I love books and courses so much. You can go through them at your own leisure and review them as often as you like — an excellent way to learn. And yet sometimes books and courses are not enough. Sometimes you need to actually go […]
Continue readingThe Dark Side of Advance Selling
One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One […]
Continue readingThe Hardest Part about Copywriting
The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
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