Category Archives for Optimization

Metrics That Matter

Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]

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Why Your Online Reputation Is More Important Than Ever

In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]

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