Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
Continue readingLast week, I shared with you a new statistics tracking service called iTrackerPro. I believe it’s an excellent alternative to Google Analytics, especially if you want to keep your traffic data private. The reason I’m writing today is because I just learned that iTrackerPro will have a free level of service in addition to paid […]
Continue readingI’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with […]
Continue readingIn December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]
Continue readingMany times throughout my life I’ve been seized by the idea of doing something that (at the time) seems fascinating and exciting. But between the idea and the doing there is often a hidden patch of resistance. You see, what I’ve discovered is that most of the time I’m really just in love with the […]
Continue reading