Category Archives for Technology

New Search Engine: Blekko

I just discovered the new search engine Blekko. I haven’t used it much yet, but the video walk-through is intriguing because it explains some new twists on what we’ve come to expect from search. For instance, Blekko offers multiple ways to sort search results. Plus, they’re giving open access to ranking data — which is […]

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Amazon Introduces Broadcast Email Service

Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates […]

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Always Test Your Action Sequences

Always test your opt-in forms, your contact forms, your order forms, your upsells. Anything that captures prospect or customer information should be tested before making it “go live.” And if for some reason you suddenly stop receiving opt-ins or orders, the very first thing you should do is check to see if your action sequences […]

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