Recently, fellow copywriter Robert Stover introduced me to the concept of ethos in sales copy. Ethos literally means “character.” In other words, we often judge the persuasiveness of a sales message based on the character of the person who is doing the selling. While the idea that some sales people are more trustworthy than others […]
Continue readingIt’s now been 4 years since I started the blog you’re reading right now. During that time, I’ve written more than 400 articles and received more than 5,000 comments. I’m not crushing any records, but I’m pleased with the results. Obviously, I’ve discovered quite a few lessons about blogging during that time. With that in […]
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I recently wrote my first direct mail package for a newsletter that covers economic and geopolitical issues. As part of my research, I read through portions of the direct mail books I’ve got on my shelves. That’s when I came across this little gem on page 327 of Million Dollar Mailings by Denny Hatch. Newsletters […]
Continue readingThe world is full of unexamined opinions. If you doubt this statement, here’s how to prove it to yourself: Educate yourself deeply on just about any subject, then go engage somebody in a discussion. After that discussion, go have another. And another. And another. Over the course of these discussions with your friends and family […]
Continue readingIn March of this year, I wrote a blog post titled “Best Link Cloaker?” In that post I talked about my efforts to find a good link cloaker, and how — after trying multiple free and paid options — I had finally found a service I truly loved and felt good about recommending. Fast-forward 9 […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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