Well, now I’ve done it. I probably offended half my list last week by using Hitler to make a point. Lest there be any confusion… I made a simple comparison with an infamous person to make a point: Marketers should keep their promises. No more, no less. And yet I got critical comments, emails, and […]
Continue readingMost marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]
Continue readingIf you’re active on social networks, then private information about you is stored on web sites and databases that can be accessed by other people and companies. Probably the biggest liability for most people is Facebook. With that in mind, I was a bit surprised by this pop-up window I encountered on the New York […]
Continue readingA couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]
Continue readingAn old sea-faring vessel is making its way across the ocean. It is a majestic galleon: three giant masts, huge billowing sails — something straight out of Moby Dick. Unfortunately, the galleon is not as sea-worthy as it looks. It is 234 years old. The ship’s hull is simply not as sturdy as it once […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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