One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One […]
Continue readingThe hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
Continue readingI’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]
Continue readingDavid Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this […]
Continue readingSocial proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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