On Monday, my iMac stopped working. It wouldn’t boot. It wouldn’t safe boot. It wouldn’t boot after PRAM reset, etc. The guy I talked to at Best Buy said he suspected a failed hard drive. Rather than leave my iMac right then, I decided to weigh my options: Geek Squad at Best Buy or Apple […]
Continue readingThe ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]
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Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]
Continue readingI’m doing a little market research. So I’ve got a quick one-question survey for you… Would you be more likely to hire a direct response copywriter or a conversion optimization expert? Click the link to respond. Thanks! -Ryan M. Healy
Continue readingLong-term client relationships are not unlike marriages. They can work well for years, but at some point the client may decide he wants to try a different relationship. That’s okay. It’s a natural part of the business cycle. One of my clients stuck with me for more than four years. I was on a monthly […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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