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The Disturbing Email that Lost a Good Client

Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business relationship. Want to know what it was? Truth is, I didn’t know myself until 2019. I had to […]

11 Email Subject Line Templates Every Marketer Should Know

Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]

Gary Ambrose: Spammer

Many moons ago, when I was still plugged into a few dozen Internet marketing email lists, I came across the name of Gary Ambrose. Everybody was saying nice things about him… about how he was trustworthy, knew how to make money online, and so on. So I opted into Gary’s email list to see what […]

Famous John Caples Headline Revived in Email Marketing

I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]

How Some Silly Email Rules Increased Sales by 679% in 30 Days

Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]

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