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How Some Silly Email Rules Increased Sales by 679% in 30 Days
Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]
Continue readingWhy Did You Lie to Me?
In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]
Continue readingA Simple Observation that May Help You Overcome Self-Sabotage
Have you ever been really excited about a new idea… so excited that you dove right in, guns blazing? I know I have. But nearly as many times, my excitement has waned… I have stalled… and my great idea has remained incomplete and unfinished for months. Why do I do this?
Continue readingDon’t Beat Yourself Up – Do This Instead
Yesterday, I published Copywriting Mistake #11. At least four more to go, followed by a wrap-up post. But I decided to take a break today because I just received some unsolicited feedback from a client who hired me to do a copywriting critique for him. He writes:
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
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