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How Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingBlog to Build an Audience
Some people blog to get good search engine rankings. But getting good rankings should not be an end in itself, but rather a means to an end. That’s because a first page ranking, by itself, does you very little good. Visitors search, they click, they read, they leave. Search engine visitors rarely return. They find […]
Continue readingFree AdWords Grader
As you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.
Continue readingSell by Building Rapport
In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]
Continue readingAn Easy Way to Read More Ebooks
Do you have a bunch of paid and free PDFs languishing on your hard drive? Here’s how to blast through them in a fortnight — without sitting in front of your computer screen for hours at a time.
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