Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
Continue readingThe November 24, 2013 issue of the Denver Post ran an interesting story on the front page of the Business section. “Price checks ruffle retail” says the headline. “Cellphone-using shoppers force stores to rethink policies.” Hmmm… a big problem faced by brick-and-mortar retailers that will probably become as big as it’s ever been this holiday […]
Continue readingI got a copy of the October 2013 Reader’s Digest the other day. It was mailed to my grandparents who live nearby, but it wound up at my house. They told us to keep it since their eyesight prevents them from reading. I hadn’t thumbed through a Reader’s Digest in years. (I’m still mourning the […]
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Every time I travel (which is only once or twice a year), I’m forced to miss a couple work days. On the surface, I’m losing productive work time. But there is an advantage to traveling periodically throughout the year — even if you’re traveling for non-business reasons. Personally, I notice my productivity goes up the […]
Continue readingIf you’re in business long enough, you are undoubtedly going to experience some big successes. And in your excitement and enthusiasm, you’ll naturally want to share your success with others. There is nothing wrong with celebrating your successes, especially among close friends and family. In fact, I recommend you make the effort to officially celebrate […]
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