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Now, Let’s Talk about Jesus…
Well, now I’ve done it. I probably offended half my list last week by using Hitler to make a point. Lest there be any confusion… I made a simple comparison with an infamous person to make a point: Marketers should keep their promises. No more, no less. And yet I got critical comments, emails, and […]
Continue readingWhat Marketers Can Learn from Hitler
Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]
Continue readingYour Diminishing Privacy
If you’re active on social networks, then private information about you is stored on web sites and databases that can be accessed by other people and companies. Probably the biggest liability for most people is Facebook. With that in mind, I was a bit surprised by this pop-up window I encountered on the New York […]
Continue readingMy Motive for Creating Controversy
A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]
Continue readingThe Unfixable Ship: An Allegory
An old sea-faring vessel is making its way across the ocean. It is a majestic galleon: three giant masts, huge billowing sails — something straight out of Moby Dick. Unfortunately, the galleon is not as sea-worthy as it looks. It is 234 years old. The ship’s hull is simply not as sturdy as it once […]
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