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Proof that Hard Work Is a Legitimate Selling Appeal
Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]
Continue readingJeff Walker: Disingenuous Damage Control
On October 13 of the year 2010, Jeff Walker published a blog post titled Injecting Poison into Your Brain. Given the timing of the post (just 9 days after Salty Droid published his most popular post ever, Syndicate Shit Storm), it was clearly an effort to marginalize and deflect the criticisms leveled by Salty Droid […]
Continue readingHow Freelance Copywriting Nearly Broke My Back!
When I first became a freelance copywriter back in 2005, I was doing everything I possibly could to get clients and pay my bills. If I had to work long hours, so be it. If I had to fly to seminars all over the country, so be it. I was in one of those “fight […]
Continue readingThe Twisting of Words and the Destruction of Language
Recently, I stumbled upon a blog I don’t normally read. In the post I read, the author advocated a certain behavior, even while it caused him some consternation. He was, in effect, saying that the behavior was “right” and ought to be encouraged. I disagree with said author. And while I didn’t say it directly […]
Continue readingYour Whole Life Can Change in a Moment
Some days it’s wearisome to keep on fighting, to keep on doing what you know you’re meant to do, to be who you’re meant to be. But keep on keepin’ on. Learn to be happy with who you are — instead of what you have. You don’t know what tomorrow holds. Or next week. Or […]
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