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All posts by Ryan Healy
Offers Trump Copy – Here’s an Example…
If you’ve ever tried to sell anything before — online or off-line — then you already know how important it is to have a compelling offer. In fact, get your offer wrong, and “killer copy” won’t help. But get your offer right, and even so-so copy will pull pretty strong. That’s why I was intrigued […]
Continue readingI Like Your Plain Language
After speaking with a potential client for an hour, he told me he was really glad that I hadn’t used the word “deliverables.” He also said, “I like your plain language.” That really struck me because plain language is really what copywriting is all about. It’s about writing like you talk. Not in a fancy […]
Continue readingHow to Move Beyond Inspiration
Why is it that more often than not an artist’s freshman effort outshines his sophomore effort? And why is “beginner’s luck” so prevalent in just about every field of creativity? These are questions I’ve been thinking about lately. And just so we’re tracking, let me share an example with you. Back in 1995, Jars of […]
Continue readingDamn That Ray Edwards!
Well, Ray Edwards did it again. In July he made a quirky video of himself playing the guitar… and somehow got me to buy his copywriting course. And today, I got sucked in AGAIN. Basicallly, I got an email from Brad Callen about Keyword Elite 2.0. Looked interesting. But I’ve been slammed with copy work […]
Continue readingWaiting for a Reason to Buy
Yesterday I was on the phone with a potential client. He has a very unique product (nothing to do with marketing, biz opp, real estate, weight loss, or anything like that) — and due to the nature of the product, he expects it will be quite viral. During our conversation, he told me his overriding […]
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