Moonfruit Just Moonwalked All Over Michael Jackson

It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson. Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael […]

Continue reading

Fighting for Mindshare

The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]

Continue reading

Amazon Offers $20,000 in Gift Certificates for Best Advertisement

Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate. I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good […]

Continue reading

An In-Depth Look at MaestroConference

MaestroConference is the latest development in teleseminar technology. It’s a breakthrough teleconference platform that allows you to simulate a live workshop on the phone, complete with breakout groups, hand-raising, passing the mic, and more. If you conduct training or sell products by teleconference… or if you’re just frustrated by poor quality teleconference services that don’t […]

Continue reading

Brandwashed

You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]

Continue reading