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All posts by Ryan Healy
What to Do When a Sales Letter Fatigues
Most copywriters and direct response business owners know that even the best of sales letters will fatigue over time. The market gets tired of seeing it… or times change such that the old copy is no longer as effective as it once was. This recently happened to a letter I had written for a client. […]
Continue readingMoonfruit Just Moonwalked All Over Michael Jackson
It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson. Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael […]
Continue readingFighting for Mindshare
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do. Naturally, mindshare is a very valuable thing. Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to […]
Continue readingAmazon Offers $20,000 in Gift Certificates for Best Advertisement
Get this: Amazon just kicked off an advertising contest where the winners get $20,000 in Amazon Gift Certificates. Looks like they’ll be choosing two winners, and they’ll each get a $10,000 gift certificate. I figured you’d want to know about it because chances are you’re good at writing copy… or… you want to get good […]
Continue readingAn In-Depth Look at MaestroConference
MaestroConference is the latest development in teleseminar technology. It’s a breakthrough teleconference platform that allows you to simulate a live workshop on the phone, complete with breakout groups, hand-raising, passing the mic, and more. If you conduct training or sell products by teleconference… or if you’re just frustrated by poor quality teleconference services that don’t […]
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