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Why Paying Closer Attention to Your Ad Copy Improves Sales
John E. Kennedy is often credited with saying, “Advertising is salesmanship in print.” If you read Reason Why Advertising, you will see he actually said, “Advertising is just Salesmanship-on-paper.” Same idea, slightly different wording. Later, on the very same page, he says, “Advertising is just Salesmanship multiplied.” Apparently, this was a commonly repeated idea during […]
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Successful Wine Ad Taught Me 5 Winning Marketing Strategies
If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]
Continue readingA Sleazy Sales Piece that Resorts to Trickery [Pic]
DNS Services would like me to believe that I owe them $65 for the next year of hosting for this site. That is why they have sent me a letter that looks like an invoice, complete with payment coupon attached. Except that it is not an invoice at all. They are merely trying to trick […]
Continue readingObama Obviously Doesn’t Know the First Rule of Advertising
The first rule of advertising is this: Make sure you have a good product to advertise. Because if what you’re selling isn’t any good, you’re going to have a tough go of it. And even if you do manage to sell a few units, it’s all going to come back to bite you when your […]
Continue readingWhy Running a Quality Business is Like Election Day Every Day
It’s election day in the United States. But if you run a business, every day is election day. Your customers vote with their dollars. And you hope they continue to vote for you — instead of your competitor.
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