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What Marketers Can Learn from Hitler
Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]
Continue readingProof that Hard Work Is a Legitimate Selling Appeal
Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]
Continue readingGoogle’s Big Mistake
I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]
Continue readingSecrets in Selling Never Go Out of Style
If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials. TV Commercial #1: He-Man and the Masters of the Universe “Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…” TV Commercial #2: She-Ra, Princess of Power “Fabulous Secrets Were Revealed to Me!” […]
Continue readingBasic Sales Appeals Go on Forever
On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]
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