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Netflix Kills Qwikster
Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
Continue readingHow Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingBeware the Shopping Cart Shuffle
Shopping carts… if you’re an online business owner, you can’t live with ’em and you can’t live without ’em! Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent. I know very few clients who are totally happy with the […]
Continue readingHow to Get My Print Newsletter for Free
I publish a print newsletter periodically throughout the year. My newsletter is free. But I only to send it to past, current, and potential clients. So:
Continue readingMetrics That Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
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