Creativity: The Lost Commodity

Creativity is vital for any idea worker. But it’s easy to let creativity die. We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them. Doesn’t matter where you live. A guy in New York can watch the same TV programming in San […]

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Hot Date with an Ugly Sales Letter

Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking […]

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Why It Pays to Hire Experts

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself. Say it with me: “I’m a control freak.” There. Feel better? I do. While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve […]

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Google’s Superbowl Commercial: Parisian Love

Imagine my surprise as I watched the Superbowl and saw a TV commercial for Google! I’m not sure whether or not it’s their first TV commercial, but I don’t recall ever seeing one before. What I love about Google’s commercial — called “Parisian Love” — is how it builds a compelling story through search phrases. […]

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Disinformation, Subterfuge, and Propaganda

Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer. After reading them, I suspected they were fake nominations. Here they are in the order they were received: Comment #1 “TERRY KARLIN” I would like to nominate […]

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