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Boiler Room Scams: How They Work
Boiler room scams are on the rise, so I feel it’s important for you to know how this type of scam works. Step 1: You buy an inexpensive product or accept a “Free plus Shipping” offer from an infomercial or similar marketing medium. Step 2: Get a call from a boiler room where you are […]
Continue readingJason Fried on Selling
There’s a great article in the March 2011 issue of Inc. Magazine. It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp. Long title, I know. But it’s […]
Continue readingFOUND! The Perfect Client…
Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]
Continue readingDon’t Build a Business on Top of Fickle Social Media (Especially Twitter)
Here’s more proof that you should never build a business on top of fickle social media. Twitter Suspends UberMedia, Creator of TweetDeck Twitter holds all the cards in this “negotiation.” If you build a business on top of Twitter (or any other social media company), you’re in an extremely vulnerable position. With a snap of […]
Continue readingMark Shurtleff: A Case Study in Political Corruption
Have you ever wondered how all those boiler rooms in Utah get away with so much fraudulent behavior without any apparent repercussions? Answer: Mark Shurtleff, Utah’s Attorney General Some of the largest call centers in Utah have given Mark sizable campaign contributions (i.e., “protection fees”) over the years. For their contributions, they get carte blanche […]
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