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Category Archives for Copywriting
What Do Your Rates Say about You?
Yesterday, my dad called me on his way home from work. He wanted my opinion on which of two CPAs he should hire to do his taxes. I’ve been working with a CPA for years now. But this is the first year my dad is outsourcing his taxes. In years past, he just had a […]
Continue readingHow to Write Text Ads: Tips from 18 PPC Experts
Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:
Continue readingHow to Manage Sales Leads
Generating, managing, and following up with sales leads is the life blood of any service business. Freelancers and independent professionals know this. Still, they often fail to get in touch with new sales leads in a timely manner. Why is this? Is it because they just don’t want the new business? Not really. It has […]
Continue readingBonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue reading93% of Copywriters Agree: This Ad Sucks
I was reading Inc. magazine over the weekend when I came across this Bonobos ad (click the image to see it full-size in a separate tab): The ad begins with the following headline: 93% of men agree. BONOBOS is better. There are two major problems with this headline.
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