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How to Get My Print Newsletter for Free
I publish a print newsletter periodically throughout the year. My newsletter is free. But I only to send it to past, current, and potential clients. So:
Continue readingShould a Direct Marketing Magazine Have Boring Headlines?
Irony of ironies: Direct Marketing News has the most boring headlines ever. Here are samples from the cover of the August 2011 issue…
Continue readingIs It Spam or Is It Something Else?
It really bugs me when people misapply the term “spam” to something that is not spam at all. In my vernacular (which is English, by the way), spam is bulk unsolicited email sent indiscriminately, regardless of whether it is commercial or not. If I send an email to my friends and family members — and […]
Continue readingClickBank Publishes Vendor Messaging Guidelines
In an effort to better comply with FTC regulations, ClickBank has finally published a comprehensive list of vendor messaging guidelines. If you sell any product on ClickBank, then you will need to review the new guidelines and make any necessary changes by August 31, 2011, at which point the guidelines will be in full effect. […]
Continue readingWriting Warm-Ups: How to Turn on Your “Writing Mind”
Have you ever had so many big writing projects in front of you that you just couldn’t seem to get started? I have. Having too many writing projects often causes indecision. (“Where do I start?”) And big writing projects are sometimes overwhelming. (“How am I going to get this done?”) Put the two together and […]
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