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2 Steps to Writing Gut-Wrenching Copy
Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan ****** What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires. It’s the kind of copy that, while you read it, your mind thinks, “What? […]
Continue readingHow Timed Essays Helped Me Become a Stronger Writer
In high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it. In honors English we would read a book every two weeks (usually a classic), then […]
Continue readingUpdated: Copywriting Check List
If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]
Continue readingCan TV Grow Your Business?
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]
Continue reading‘Tis the Season to Tell Lies?
Do you have kids? If you do, then you’ve probably already faced the age-old moral dilemma of what you tell your kids about Santa Claus. In my experience, most parents choose to tell their kids that Santa Claus is real, and that he really does travel around the world in a sleigh pulled by reindeer […]
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