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A $300 Infomercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. Was sitting there in front of the TV with my wife as Jack Lalanne demonstrated the merits of his Power Juicer. Now, I’m kinda hip to marketing. So I know a little bit about what to expect in an infomercial. […]
Continue readingWhy the NFL Is Smarter than You
I was watching a Broncos game the other night — the one in which they clobbered the Giants on Thanksgiving Day — and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why. After every play of the game, the sportscasters share the most arcane […]
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How Far Is Too Far in Advertising?
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
Continue readingCatalog Copywriters Are Working Overtime
I don’t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them. It’s really unbelievable. I actually threw away a number of them before I realized how many I was getting… and decided it would make a good photo opp for my blog. Check out […]
Continue readingHow Should You Respond to Dishonest Clients?
So here’s a difficult question I’ve been pondering for… oh… about the last four years. Where does a copywriter’s responsibility end and a client’s responsibility begin? In other words, how responsible am I for the things I write to sell a client’s product? Here’s the thing… As a freelance copywriter, I’m largely dependent on clients […]
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